Tag Archives: Rara Avis

Fashions Finest Africa Wraps Epic Show 2025 : Spotlights The Future Of Sustainable African Fashion

With Two Days Of Runway, Creativity, And Conversations; Epic Show 2025 Champions Funding, Sustainability, and Creative Power at the Heart of African Fashion

Host

Fashions Finest Africa has officially concluded Epic Show 2025, a two-day creative experience that delivered on its promise to spotlight Africa’s boldest new voices in fashion while tackling real industry challenges. Held on July 5th and 6th at The Podium, Lekki, the event attracted a vibrant cross-section of designers, industry voices, culture leaders, and fashion enthusiasts all united by a shared commitment to shaping the future of African fashion.

Attendees

Epic Show 2025 opened with inspiring panel conversations on funding, fashion business literacy, and sustainability bringing together thought leaders and fashion veterans to explore the systems needed to support African fashion beyond aesthetics.

The sessions featured voices from across sectors; Jide Sipe, Mai Atafo, The style infidel, Ejiro Amos Tafiri, Dr. Yetty Ogunnubi, Abubakar Sanusi, Isaac John, Mabel Adeteye, Chidubem Ejezie and Dayo Nupo, each offering insight into the structural changes required for Africa’s fashion economy to thrive. From navigating the venture capital landscape to addressing the climate impact of production, the discussions made it clear: creativity needs structure, and talent must meet opportunity.

The runway shows that followed reflected the same intentionality. 31 emerging designers took to the stage, presenting collections that merged local identity with global appeal. Each designer brought a fresh perspective from daring silhouettes to textile innovation showing the depth of talent rising across the continent.

We had Nubik Attire, Nenysty Atelier, Tsmallz Apparel, The Vantage Gent, The Fleks Apparel, House of Gold, Millennial Apparel by Ruby, Jayred Fashion World, Lamide Official, Ria Kosher, Asotiay, The U & J Brand, Gozifego, Trendecais x Yunik, 31 Woman Elegante, De Sewar, Onye Duo Duo, Tai.lore Clothing, Roju Ascent, Sarai Imani Atelier, Gloria & Co, RR Dot Design, Kijipa Couture, Tresha Trendy, Craftman Bespoke, Mak Africa, AO Afriq, R, Herant, Diuz! Authentic and Stella London.

Day 2 introduced one of the event’s standout moments: the Design for the Future (D4DF) competition, an initiative launched to spotlight visionary fashion talents at the start of their journey. After a compelling runway showcase, the winning designer was awarded a ₦1 million grant and a closing slot at the grand finale showcase, a moment that earned a standing ovation from the crowd and marked a symbolic investment in Africa’s next generation of creatives.

High-profile personalities including Queen Ronke Ademiluyi Ogunwusi, cultural ambassador and Queen of Ife, Mojibade Sosanya and media icon Frank Edoho were in attendance at the grand finale, further affirming the platform’s credibility and wide-reaching cultural impact. Also present were respected industry figures like Mai Atafo and The Style Infidel, who offered guidance to the emerging designers backstage and lent their voices to panel conversations earlier in the programme.

Reflecting on the success of the show, Sola Oyebade, Founder of Fashions Finest Africa and CEO of Mahogany International, shared:

“What we witnessed over the last two days is the future of African fashion in real time. From our panelists to the designers, to the audience that showed up with energy and purpose, Epic Show 2025 reminded us that Africa is full of brilliance; it only needs the right platforms. That’s what FFA will always stand for.”

Model

Epic Show 2025 was a reminder that creative excellence on the continent is not in short supply. What’s needed now is continued investment, strategic visibility, and stronger ecosystems and FFA continues to serve as one of the few platforms deeply committed to those outcomes. The event was produced by Mahogany International and made possible through the generous support of official partners Darling Hair, TEPS, and Mystic Beauty whose contributions helped shape the energy, experience, and success of this year’s edition.

Mai Atafo

About Fashions Finest Africa

Fashions Finest Africa (FFA) is a leading Pan-African platform dedicated to supporting new and emerging fashion creatives across the continent. Since its inception in the UK over 16 years ago, FFA has worked to amplify African talent through curated fashion showcases, talent discovery initiatives, and capacity-building conversations that support long-term growth. Its work focuses on visibility, access, and innovation within the African fashion space.

A Little Gray Wolf Will Come, Official Selection – First Feature Competition at Sheffield DocFest 2025

LEWA productions, Revolver Amsterdam, and Giorgio Savona productions will debut the world premiere of A Little Gray Wolf Will Come, Official Selection – First Feature Competition at Sheffield DocFest 2025.

A sincere and captivating personal story of a Russian journalist, a familiar face on Russian state television, going through a complex journey of self-discovery and transformation – both as a journalist and as a mother – set against the backdrop of Putin’s Russia.

At its heart, a burning question: How did we allow lies, hatred, and propaganda to become the norm?

“Creative storytelling, masterful editing… It’s compelling exploration of family, identity, and courage”.- Sheffield DocFest

Pre-screening drink, courtesy of the Croatian Audiovisual Centre, at Curzon rooftop, starting at 16:00 on June 21st.

Screenings

Curzon – Screen 1 – 21.6.2025 – 18:15 screening and Q&A

Showroom – Screen 2 – 22.6.2025 – 13:00 screening and Q&A

For inquiries please contact info@lewaproductions.hr

Katwe Premieres at Sheffield DocFest

Sublime landscapes surrounds a story of the workers historical plights in an Ugandan salt-mining community who navigate broken promises of development.

“With striking imagery, heartfelt reflection and subtle humour underpins a portrait of a salt-mining community who navigate broken promises of development.”

Watch the international premiere at Sheffield DocFest for the Swedish-Ugandan film Katwe followed by a Q&A with the director Nima Shirali.

Join screenings:

Saturday, June 21, 15:30–17:26 Showroom – Screen 1

Sunday, June 22, 18:15–20:11 Showroom – Screen 2

More information and tickets are available here:👉 https://www.sheffdocfest.com/film/katwe

Patrik Öberg – Producer & Director – Pråmfilm

Crafting Captivating Content

10 Proven Strategies to Engage Your Audience

artist thinking about strategies

In today’s digital age, content plays a vital role in capturing the attention of our desired audience. With the ever-increasing demand for online information, it’s becoming increasingly challenging to create content that truly resonates.

As content enthusiasts, We’ve explored various content strategies and identified the top 10 most effective techniques to captivate your audience.

  1. Audience Insight: Understanding your target audience is crucial. Research their interests, pain points, and preferences to craft content that speaks directly to them.
  2. Compelling Storytelling: Share your brand’s history, highlight customer success stories, or convey your message through narratives that inspire and engage.
  3. Quality Over Quantity: Focus on creating well-researched, engaging, and informative content that adds value to your audience.
  4. Visual Appeal: Incorporate high-quality images, videos, and infographics to break up text and enhance engagement.
  5. Content Revival: Breathe new life into existing content by repurposing and updating it to make it relevant to current trends.
  6. User-Generated Content: Encourage customers to share their experiences, photos, or videos featuring your brand, showcasing social proof and building trust.
  7. Interactive Content: Engage your audience with quizzes, polls, and surveys that encourage participation and increase engagement.
  8. Influencer Partnerships: Collaborate with influencers in your niche to expand your reach and tap into their existing audience.
  9. Search Engine Optimization: Ensure your content is optimized for relevant keywords, meta descriptions, and image optimization to increase online visibility.
  10. Performance Analysis: Track your content’s performance to understand what works and what doesn’t, adjusting your strategy accordingly.
artist holding a vinyl and pointing up

By incorporating these proven content strategies, you’ll be well on your way to crafting captivating content that resonates with your audience and achieves your content goals.

Image Credits: Freepik

Oba Lurge, the Epitome of Creative Entrepreneurship.

In our quest to showcase talents who embody the essence of Rara Avis, our radar led us to the exceptionally gifted Oba Lurge. This creative force is not only a powerhouse of artistic expression but also a shining example of entrepreneurial spirit. Oba Lurge‘s unwavering passion for his craft, coupled with his unrelenting drive, sets him apart in the highly unpredictable and often challenging Nigerian creative landscape.

Despite the daunting obstacles that can easily snuff out the dreams of many, Oba Lurge continues to thrive, consistently pushing the boundaries of innovation and artistic excellence.

His success is a testament to his resilience and dedication, serving as a beacon of inspiration for aspiring artists, especially rappers like him, navigating the complex and often unforgiving terrain of the creative industry.

From starting a fashion line St. Anthony, which to quote him verbatim, “It’s not only a fashion line I have o I am very much interested in doing distribution and publishing administration for serious artists”; to owning an e-commerce start up www.equipyourstudio.com , that sells studio equipment for musicians, videographers, photographers and everyone who makes any kind of content, to hosting his own podcast ”4DACulture” and even being credited in his debut in the film industry as a Boom Operator and Foley Artist on the Ebonylife Studios produced movie “Last Operation“, which won Best Location Sound, plus six other award categories.

Male Model

In St. Anthony

Celebrities Paybac & Pizzo

For St. Anthony

In a climate where only a select few manage to achieve success, Oba Lurge‘s accomplishments are a resounding affirmation of his exceptional talent, unwavering commitment, and innovative spirit. He has a music catalogue that many would “die” for, featuring both talented emerging artists and celebrities. His debut album was Milchseber, from which Milchseber Music sprung. He has been in rooms and creative conversations with MIMr IncredibleAbaga, VectorTha Viper“, iLLBlissOga Boss“, Joeboy and more. He has also conducted interviews as an OAP, with the legend Lemi Ghariokwu and Osinachi Nwaneri : music creator for some criticaly acclaimed TV shows like, The Chi, BMF, Ghost, Raising Kanan, Force, Swagger and others.

At Rara Avis, we are thrilled to spotlight Oba Lurge, celebrating his remarkable journey, achievements, and the indelible mark he is leaving on the creative world. Not only that, in a recent interview with him, we sought to understand his inspiration, tapping into key advice and more so, that other emerging artists can learn from his experience.

His story serves as a powerful reminder that, with unyielding passion, determination, and a willingness to push boundaries, even the most daunting challenges can be overcome, and success can be achieved.


Here are some pieces from the latest collection from St. Anthony by Oba Lurge.

You can connect with him on Instagram @Obalurge https://www.instagram.com/obalurge?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Get updates on his website, subscribe to his YouTube Channel and enjoy amazing music videos by Oba Lurge.