In today’s digital age, content plays a vital role in capturing the attention of our desired audience. With the ever-increasing demand for online information, it’s becoming increasingly challenging to create content that truly resonates.
As content enthusiasts, We’ve explored various content strategies and identified the top 10 most effective techniques to captivate your audience.
Audience Insight: Understanding your target audience is crucial. Research their interests, pain points, and preferences to craft content that speaks directly to them.
Compelling Storytelling: Share your brand’s history, highlight customer success stories, or convey your message through narratives that inspire and engage.
Quality Over Quantity: Focus on creating well-researched, engaging, and informative content that adds value to your audience.
Visual Appeal: Incorporate high-quality images, videos, and infographics to break up text and enhance engagement.
Content Revival: Breathe new life into existing content by repurposing and updating it to make it relevant to current trends.
User-Generated Content: Encourage customers to share their experiences, photos, or videos featuring your brand, showcasing social proof and building trust.
Interactive Content: Engage your audience with quizzes, polls, and surveys that encourage participation and increase engagement.
Influencer Partnerships: Collaborate with influencers in your niche to expand your reach and tap into their existing audience.
Search Engine Optimization: Ensure your content is optimized for relevant keywords, meta descriptions, and image optimization to increase online visibility.
Performance Analysis: Track your content’s performance to understand what works and what doesn’t, adjusting your strategy accordingly.
By incorporating these proven content strategies, you’ll be well on your way to crafting captivating content that resonates with your audience and achieves your content goals.
Darlington Alas Asaba, whose stage name is Blinkz Baba, is a multihyphenate creative as is expected of any creative affiliated with Rara Avis. Blinkz is a singer, songwriter, event planner, hype mc, and DJ. He is an astonishingly talented singer and songwriter. One of his songs which stands out and is easily recognizable is his hit song ”Omotena“!
This culturally infused track, with its captivating rhythm, melody, and lyrics, is guaranteed to get you moving! Its heartfelt tribute to an anonymous female figure resonates with women of all kinds. Celebrating the strength and beauty of womanhood, this song makes a perfect dedication from any man to his special someone – no need to change a single name in the lyrics
Rara Avis on Blinkz ”Omotena”
Blinkz has been an integral part of Rara Avis, right from the inception. He doesn’t quite fit into the debutant profile, -though he’s a fast emerging artist- because he has had some performance opportunities prior to signing up.
He is a full powerhouse… Rara Avis’ Golden Creative! Yes! He is usually the last artist to perform because just like in a relay, you want to save the best for last to make up for lapses from other team members.
Blinkz never disappoints with his performances. He always gets a standing ovation at hugely packed events. He was part of our entourage to SMA Nigeria. see link
Last year, Blinkz made it to the finals of a music themed reality TV competition ”Naija Star Search” organized by Startimes with the support of Trace Naija: Trace Naija‘s parent company is Trace Africa .
Blinkz Baba performed on season 2 of Naija Star Search on ST Nollywood Plus on Saturdays at 8 PM.
INTERVIEW
Here Rara Avis talks to Blinkz Baba about his experiences prior to and post competition:
Pre-Competition Experience
Rara Avis : What motivated you to sign up for the Naija Star search competition?
Blinkz Baba : I was motivated because i am a talented singer and i knew i have what it takes to compete.
Rara Avis : Can you share your musical background and experiences before entering the competition?
Blinkz Baba : Before entering the competition i was already doing music professionally : I had put out a body of work and was going out for gigs.
Rara Avis : What were your expectations from the competition, and did you have any prior experience with music competitions?
Blinkz Baba : My expectations while in competition was to gain new knowledge, better approach to live performance and also to emerge as the winner.
Competition Experience
Rara Avis : How would you describe your experience as a contestant on the show?
Blinkz Baba : It was a bit tough having to meet different personalities and to have to work as a group to perform a song … but in the end , it made me even better.
Rara Avis : What were some of the most challenging moments for you during the competition?
Blinkz Baba : Some of the most challenging moments in the competition was have to nominate my fellow contestant for eviction and also getting to do unfamiliar songs and having just a day to score it … and perform same day.
Rara Avis : How did you handle the pressure and stress of performing live and being judged?
Blinkz Baba : It wasn’t as much pressure for me because I was already used to performing in front for thousands of people.
Career Impact
Rara Avis : How has being a finalist on the competition impacted your music career?
Blinkz Baba : Becoming a finalist has helped me in gaining more attention and connection. It was a career boost for my music…price went up.
Rara Avis : Have you seen an increase in fan engagement, bookings, or collaborations since the show?
Blinkz Baba : Yes, absolutely, especially in terms of booking
Rara Avis : Can you share any notable opportunities or achievements that have arisen as a result of your participation?
Blinkz Baba : As result of my participation, I have worked with Trace TV on several occasions. I had a meeting with the popularly known singer, Oxlade, I am working on a distribution opportunity with Nigerian hiphop first lady her self, Sasha P, I also got special branding tips from Vector and international producer Cobahms .
Lessons Learned
Rara Avis : What were some of the most valuable lessons you learned from your experience on the show?
Blinkz Baba : I learnt to put in creativity during my stage performances. I learnt music writing.
Rara Avis : How did the competition help you grow as an artist, and what skills did you develop?
Blinkz Baba : It helped grow my confidence, how to handle a microphone properly and to always leverage on being on camera at all times.
Rara Avis : Are there any specific feedback or critiques from the judges that have stuck with you and influenced your music?
Blinkz Baba : Yes the judges told me to also use my vocal strength, and they see me rocking Jazz festivals around the world.
Yes the judges told me to also use my vocal strength, and they see me rocking Jazz festivals around the world.
Blinkz on Judges’ remarks
Personal Growth
Rara Avis : How did the competition affect you personally, and what did you learn about yourself?
Blinkz Baba : I learnt and discovered that I could actually sing better than I thought I could because the competition allowed me to push myself to the limit and discover my potential.
Rara Avis : Were there any moments of self-doubt or uncertainty, and how did you overcome them?
Blinkz Baba : I was in a competition with so many talented singers and sometimes when I hear them sing,I have that fright … but in all, I remained confident of myself and delivered.
Rara Avis : How has your experience on the show shaped your perspective on success and perseverance?
Blinkz Baba : My participation in the show has helped me believe in my creativity, in music and i see success closer than I ever did before!
Future Plans
Rara Avis : What’s next for you musically, and are you working on any new projects?
Blinkz Baba : I just dropped a new song titled Cold available on all platforms. I am also in the process of putting out my first EP soon where I will be collaborating with some talented creatives like myself.
Rara Avis : How do you plan to leverage your experience and exposure from the competition to further your career?
Blinkz Baba : With the experience I have gotten from the competition I plan to use all what I have learnt and put it in my music … and of course collaborate.
Rara Avis : Are there any specific goals or milestones you’re aiming to achieve in the next year or two?
Blinkz Baba : Yes. In the next two years my prediction is for my music to have gone global and get that full attention it deserves.
Reflection on Rara Avis
Rara Avis :Did Rara Avis have any impact on your career prior to going on Naija Star Search?
Blinkz Baba : Rara Avis has always been the backbone to my experience in stage performances and branding.
Rara Avis : What do you think that Rara Avis should do to help prepare artists who want to go on competitions such as Naija Star Search?
Blinkz Baba : I think Rara Avis should keep doing what its already doing … that is training creatives, take them for performance tour and also encourage artist to better their craft.
Rara Avis : Would you recommend Rara Avis to emerging artists? Why?
Blinkz Baba : One simple reason is because Rara Avis is part of my music success today. One thing I know is that with Rara Avis your growth is certain!
One simple reason is because Rara Avis is part of my music success today. One thing I know is that with Rara Avis your growth is certain!
Blinkz on Rara Avis
As a multihyphenate creative, you have to keep pushing like Blinkz is. He is a phenomenal artist and a powerhouse on stage. However, there’s still a lot to be accomplished because he hasn’t even tapped into a quarter of his talents!
Watch some of Blinkz‘s performances at Naija Star Search.
Ibrahim Gbadamosi whose name bares a keen similarity with a Nigerian former head of state, Ibrahim Badamasi Babangida , is a trained Geologist from the University of Ado Ekiti, Ekiti State
His first exposure to art was at the popular Ibadan Youth Palace, when he was just seven. He reportedly took his first lessons in elementary Fine Art and Pottery.”
While still in school, he started producing sheepskin shoes and rugs. His experimentation with sheepskin and synthetic leather led him into mixed media and installation art.
Gbadamosi in the past, subconsciously made strong political statements with his works. His installation, Spoonful of Trouble, was a depiction of the hypocrisy associated with global conflict resolutions while he brought humour to the Iron Lady, a black and white painting of former British Prime Minister, Baroness Margaret Thatcher. On the artwork, he matted a pressing iron to partially mask the identity of the portraiture.
A resourceful Ibrahim, in 2019, while selling some of his artwork on the roadside around the popular Ringroad, Ibadan, was approached by a lecturer at the University of Ibadan. Her interest was piqued by Ibrahim Gbadamosi’s craft.
He was invited by the female lecturer to present his work at the biannual conference of the Institute of Peace and Strategic Studies, which was holding at the university. However, he was sent away by another lecturer, who threatened to call security; when the lecturer who invited him stepped out of the venue.
Today, Ibrahim is an accomplished artist, whose art works previously listed on Rara Avis, have been sold as there’s a high demand for his artworks both locally and internationally. See Sold Listing
Most of Ibrahim’s pieces are one-off pieces as such only a select few would be replicated with variations.
He has Don Corleone as a current listing on Rara Avis.
Artwork Title: Don Corleone
Size: 48 x 36 inches
Medium: Acrylic, stuffed plush cat and artificial flower on canvas
Experience the most epic Valentine’s themed celebration in Africa spearheaded by the resourceful perfectionist; the dynamic Clinton Akinkuolie!
Clintonic, as he is widely known as, plays a vast number of instruments but is renowned for the violin.
Clintonic Strings Live in Concert, organized by Afrochrestra proudly presents the 6th edition of the mesmerizing event , featuring the renowned Ace Orchestra, in the grandest celebration of love and music – “Power of Love”!
Witness Unforgettable Performances Be dazzled by an incredible lineup of Africa’s finest talents, including: • Beekay • JDess • Skales • Precious • Progress • KennyBlaq • N.a.t.e • Lamu and many more sensational acts!
Emerging artists who have met the criteria and qualify, will perform at the event venue; The iconic Shell Hall at the prestigious Muson Center, Onikan, Lagos.This sets the stage for this unforgettable evening! See Flyer below:
Partnership Opportunities abound so join forces with Clinton to make this spectacular event unforgettable!
